2. Body Part
• Start discussion on the points as per direction provided in the introduction
• Initially cover all the important points which you can talk about
• Try to cover each dimension of the topic such as pros and cons
• Try to seek clarification from other members by asking them questions related to what they said, this helps you to be in discussion
• Ask questions from others, this helps to make others silent and listen to your point
• Provide examples to support your view, examples may be from real life of otherwise
• Try to use these sentences: I don’t agree with you, I agree with your view, let me add to what you just said, why do you think this is the case, friends let me provide you one data, friends let me quote the lines of Gandhi ji
• Friends if you allow me then I want to put forth my point
• Friends you will agree with me that ……
• Let me tell u an incident or story….
• Try to enter min 3 times during discussion
3. Conclusion Structure
The conclusion of GD is the conclusion of entire group and it must contain the points provided by each member. Make sure you have jotted down the important points said by members
• On behalf of everyone, I would like to take the initiation to conclude the discussion
• It was quite a healthy/fruitful/ all members exchanged their viewpoint
• We could reach consensus/ though we could not reach any consensus but important points were discussed
• Discuss some quotes/ viewpoints of your mates which you find quite good, try to mention the points which you have jotted down
• Go for a very neutral ending; as a coin has got two sides, similarly one must look towards the positive sides and try to learn from the negative ones.
• Thankyou
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Positive:
1. It helps to increase brand awareness, especially for small startups. In this way, they can reach wider audience, and set up positive association amongst people.
2. This certainly leads to differentiation of products from masses, and set up its uniqueness in terms of image and persona
3. Even important social causes could be spread out to public, one of the most successful social awareness campaign which was run in India, was of polio vaccination, where Amitabh Bachchan was hired as its brand ambassador and thus India became polio free on 13th jan,2011.this can be stated as an excellent example to promote social causes and spread awareness amongst public.
4. Undoubtedly, celebrity endorsement can turn out to be a powerful tool, in order to promote tourism and enhance national image of the country.
5. Even fundraising for various social causes could be promoted, as it certainly encourages more people to donate and get involved. Stating of an example, where many celebs came forward during Covid-19 and asked for its relief funds.
Negative
1. It can lead to high expenses, as celebrity endorsement can eat up a significant portion of the company’s budget. Small startups are unable to afford it, and many a times they do not even come to lime light and vanish from the stores.
2. Once you select a celebrity for your brand, it makes a deep-rooted connection, where the reputation of one is linked to another. And thus, if one gets involved in a scandal, or shows mis behavior, it can affect the company’s image too.
3. Many a times, the products which are being promoted by the celebrities are not even used by them, and have harmful impacts on the skin or health of the consumer. Such discrepancies should be taken care of, so that people do not waste their hard-earned money.
4. Many a times, the advertisements which are for beauty products, promote skin whitening standards, which certainly lead to low esteem issues among consumers.
Measures to be taken by Government:
1. Misleading information should be at bar, and thus The Ministry of consumer affairs in India, is responsible to avoid false claims and give reliable information.
2. Product liability law, ensures the quality and safety of products the company manufacture and sell. Even the companies which put harm caused due to product’s usage enables them to seek legal action against them.
3. The Department of Consumer Affairs has released a guideline, “Endorsement Know-hows!” which ensures that the advertisements do not mislead the audience and comply with the “Consumer Protection Act”. The language in which it is written is quite simple so that all people can understand it easily.
